International Day Of Women in Statistics and Data Science

Farah Ahmed is a Senior Analytics and Insights Lead at Equitable Advisors and the founder and Principal Data Scientist at Horus Vista Labs, an applied data science consultancy serving rural and underserved small businesses. Her work spans demand forecasting, causal inference, and behavioral analytics, with a focus on making machine learning interpretable and adoptable for stakeholders with no formal data infrastructure. Her anchor engagement with a SNAP-authorized rural grocery store in South Dakota, in partnership with Warehouses4Good, reduced forecasting error by over 40% using a stakeholder-validated modeling approach. She holds a Master of Data Analytics from The Ohio State University and has presented her work at ASA SDSS 2026 and the DSI Pedagogy Conference. Her broader research interests include spatial-temporal crime analysis and applied ML for underserved communities