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About me
Swastika Mohapatra is a Research Data Scientist on the Analytics, Insights, and Measurement team within Google Ads. Over the past two years, her work has focused on building models to accurately measure digital ad campaign performance, sitting at the intersection of predictive modeling, causal inference, and privacy-centric measurement. She holds a Master’s degree in Data Science from the Chennai Mathematical Institute and a Bachelor’s degree in Statistics from Delhi University. Swastika is passionate about applying rigorous statistical and mathematical frameworks to solve high-velocity, real-world challenges in the tech industry.